Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great? How can my company become great?" Who Owns Web Analytics?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. Here’s a post detailing vendors and process for Google Analytics: Tips for Tracking Email Marketing Campaigns.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

JANUARY 28, 2013

When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes.

Marketing 164

Marketing Insurance Visualization IT 164